Puruscent® 2.0 is a roll-on deodorant built from arrowroot, zinc oxide and calcium chloride instead of baking soda — formulated over 20 kitchen-tested trials to stop odor and absorb sweat without the irritation so many natural deodorants cause.
Sodium bicarbonate is the #1 cause of natural-deodorant “armpit rash.” Puruscent uses arrowroot powder and zinc oxide instead — gentler on skin, still effective against odor.
Calcium chloride draws in moisture so sweat doesn’t run, while tea tree oil helps keep odor-causing bacteria in check — a mineral approach, not a fragrance cover-up.
Twenty documented trials, real feedback, real reformulation — including tightening our safety margins after early trials taught us hard lessons about ingredient concentration.
Every batch of Puruscent starts from the same short, legible list — no water, no synthetic preservatives, no unpronounceable fillers.
Organic virgin coconut oil carries the formula on and softens on contact with skin.
Adds body and glide so the roll-on applies as a smooth, even layer that won’t flake.
A naturally purifying oil that helps keep odor-causing bacteria in check.
A silky plant starch that absorbs moisture and keeps the formula smooth — our baking-soda-free base.
A gentle mineral powder that helps neutralize odor without disrupting your skin’s natural pH.
Draws in moisture for real sweat absorption, used at a carefully tested, skin-safe concentration.
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